Forbes released its annual list of the world's highest-paid athletes in 2019, highlighting performances and endorsements that drove earnings to new highs. These athletes commanded record figures through a mix of on-field results, global market reach, and strategic brand partnerships.
The following table summarizes the top 5 paid athletes in 2019, including their total earnings, primary sport, and key income sources. This snapshot captures the financial scale and commercial influence of leading sports figures in a single view.
| Rank | Athlete | Total Earnings (USD millions) | Sport | Key Income Sources |
|---|---|---|---|---|
| 1 | Cristiano Ronaldo | 109 | Soccer | Club salary, Nike, Herbalife, media |
| 2 | Lionel Messi | 127 | Soccer | Club salary, Adidas, Pepsi, brand deals |
| 3 | Neymar | 105 | Soccer | Club salary, Nike, Red Bull, promotions |
| 4 | Roger Federer | 106 | Tennis | Uniqlo, Wilson, Rolex, licensing |
| 5 | Stephen Curry | 120 | Basketball | Under Armour, Jordan, Chase, tech investments |
Record Club Contracts Driving Earnings
Several athletes saw major base salary increases in 2019 through long-term, guaranteed agreements. Clubs competed aggressively to secure global icons, pushing annual pay packages beyond previous ceilings.
Messi and Ronaldo at the Peak
Cristiano Ronaldo and Lionel Messi remained at the top of the earnings list, reflecting both their historic performance records and their power to attract sponsorships. These figures highlight how club economics intertwine with commercial revenue in elite football.
Global Brands Fuel Off-Field Revenue
Beyond salaries, apparel, and bonuses, endorsement and licensing deals formed a larger share of total earnings in 2019. Athletes who built recognizable personal brands were able to convert global fame into sustained income outside their sport.
Digital and Regional Expansion Impact
Social platforms and emerging market interest expanded the value of athlete appearances and content partnerships. Brands targeting new audiences in Asia, the Middle East, and Latin America sought established stars to anchor regional campaigns.
Performance and Marketability Combined
While on-field success determined visibility, marketability often determined earnings upside. Athletes who maintained consistent performance while engaging diverse fans were able to negotiate premium rates across categories.
Sport Diversity Among Top Earners
The list included soccer, tennis, and basketball, demonstrating that elite earning potential spans multiple disciplines. Each sport offered distinct revenue models through media rights, league profitability, and brand investment.
Key Takeaways for Athletes and Brands
- Club salaries and endorsements are increasingly interdependent for top performers.
- Global brand deals can exceed on-field compensation at the highest levels.
- Consistent performance enhances negotiating power across multiple markets.
- Digital engagement and regional expansion amplify long-term earning potential.
FAQ
Reader questions
How were total earnings calculated for these athletes in 2019?
Total earnings combine salary, bonuses, endorsements, licensing, and other business activities reported by Forbes for the 12-month period before publication.
Why does Lionel Messi appear with higher earnings than Cristiano Ronaldo in this list?
Forbes estimated Messi’s total at a higher level based on club contract terms and specific brand agreements that were active during the measured period.
Which brands contributed most to off-field income for Roger Federer in 2019?
Uniqlo, Wilson, and Rolex were among his most prominent partners, along with continued extensions and appearances tied to long-term licensing arrangements.
What factors allowed Stephen Curry to rank so high despite not being in the top soccer leagues?
Curry’s strong performance, combined with lucrative Under Armour and Jordan deals plus tech investments, positioned him as a top global earner in any sport.